You may have heard the news: "Web regulators recently voted to allow the creation of thousands of new domain names, from .paris to .Pepsi, in one of the biggest shake-ups in Internet history."
In other words, the flood gates are wide open.
I, for one, don't see the point. Plenty of companies have already crossed the line, even in the age of traditional domain name suffixes. Why encourage them? Take penisland.net, the web's premiere destination for custom pens. Or therapistfinder.com, which sounds like Facebook for rapists, but is really a directory of licensed psychologists.
The point is... we don't need companies, like Coca-Cola, for instance, buying up customized domain names. Like www.drink.coke. It's too hard to remember. And more importantly, too easy to fuck up. Take RIM (Research in Motion), a mobile communications company, who, in an effort to better attract prospective employees, uses the customized domain: www.rim.jobs!
Now I don't mean to say opening up domain names is a shitty policy -- although, in the case of "rim.jobs" it most certainly is -- I'm just saying, it could get dicey. It will get dicey. And before you know it, the Internet will be overrun with lewd and lascivious smut.
SMUT. On the INTERNET. Imagine that!?